I like that the name can carry meaning for people in the church as well as those who really don’t want to darken a church door. Coffee is very much a unifying social ritual! Check out this article to see how advertisers are seeking to understand daily (non-religious) rituals.
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Mike is so prescient. Aren’t you going to give him credit for coming up with the name?
See comments here: http://southpoint.ca/?p=286
I would if he did, but he didn’t, so I won’t. 🙂
I like that the name can carry meaning for people in the church as well as those who really don’t want to darken a church door. Coffee is very much a unifying social ritual! Check out this article to see how advertisers are seeking to understand daily (non-religious) rituals.
http://www.businessweek.com/bwdaily/dnflash/content/may2007/db20070510_522420.htm